Here at DH, it is very seldom that we are really knocked over the head with creativity, but at Selfridges department store in London, we were just that! You can always depend on them to kick up the fun in how they present their product.
From the moment we wondered ourselves downstairs into the tabletop department we were in a fantasyland of beautifully crafted product. Then out of nowhere there were whispers, literally, – calling us to enter this space off the beaten path of the regular sales floor.
“Come In.” “Welcome.” “We’d love to have you!” “Read a book!” were just a few of the phrases coming at you. This triggers the other senses into overload. Now wondering where these voices are coming from, the eyes have found the floor flooded with the word “WORDS” written out everywhere. Now we’re really intrigued. 
Making our way, eagerly but cautiously, into this secret lair we found ourselves engulfed in a really modern take on a library or reading room. Books were definitely the operative prop in this shop, where they were transformed into a multitude of decorative pieces. From using the binders to create an innovative wallpaper to using the color and texture of the books to add visual interest.
Take a gander at some of these shots to get a feel for the environment.
This shop was a great lesson: When setting a space and looking to create a mood, make sure that you’re trying to cater to as many of the 5 basic human senses as possible. This holds true whether you’re hosting an intimate cocktail party for 6, holiday dinner or even when decorating your home.
Stay Dope!






